Henrique Braun will become Coca‑Cola’s chief executive officer effective March 31 2026, succeeding James Quincey who will transition to executive chairman. John Murphy will remain president and chief financial officer, continuing to oversee the company’s financial operations while Braun prepares to take the helm. The succession plan was announced on December 10 2025 and reflects the board’s confidence in Braun’s experience and the company’s strategy for future growth.
Coca‑Cola has temporarily halted U.S. availability of its Topo Chico mineral water as it upgrades production facilities and addresses geological challenges at the source wells in Mexico. The halt, reported in late February 2026, is expected to last until the third quarter of 2026, with a return anticipated around July. The company cited quality concerns tied to the geology of the water source and the need for facility improvements as the primary reasons for the disruption.
BodyArmor has been named the official sports drink of the NCAA March Madness tournament beginning with the 2026 competition. The partnership is part of Coca‑Cola’s broader strategy to strengthen its hydration portfolio, and it coincides with the launch of a new product aimed at the sports‑hydration market. The move replaces Powerade as the NCAA sponsor and signals a renewed focus on functional beverages.
Todd Beiger has been appointed as vice president and head of investor relations, effective March 31 2026. He succeeds Robin Halpern and will lead the company’s communications with shareholders and analysts.
The CEO transition, the Topo Chico production halt, and the BodyArmor sponsorship together illustrate Coca‑Cola’s dual focus on leadership continuity and portfolio expansion. Quincey said, “I’m stepping down as CEO after a 30‑year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business. Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca‑Cola system for future growth and success.” David Weinberg, the company’s lead independent director, added, “James Quincey is a transformative leader. James set and executed a strategy that has built Coca‑Cola’s status as a global leader. James will continue to be very active in the business through his role as Executive Chairman. We are confident that Henrique Braun will build on the company’s existing strengths to unlock more growth opportunities and increase the power of the incredible Coca‑Cola system.”
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