Kroger announced that its partnership with Flashfood, a platform that sells near‑expiry grocery items at discounted prices, has been extended to every one of its more than 100 stores in the Mid‑Atlantic Division as of April 8 2026.
The expansion aligns with Kroger’s hybrid‑fulfillment strategy, which uses its store network as a distribution hub while reducing food waste. By integrating Flashfood’s technology, Kroger can capture additional same‑day delivery traffic and strengthen its sustainability narrative, reinforcing its commitment to the Zero Hunger | Zero Waste plan.
This partnership expansion is a material customer win for Kroger, expanding its e‑commerce reach and reinforcing its zero‑waste operations. The move is expected to boost customer loyalty and foot traffic in a competitive grocery market.
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