36Kr Holdings Inc. (NASDAQ: KRKR) reported a net income of RMB16.2 million (US$2.3 million) for the second half of fiscal 2025 and a full‑year net income of RMB11.4 million (US$1.6 million), marking the company’s first profitable year on record. The turnaround follows a 2024 loss of RMB140.8 million for the full year and a loss of RMB44.9 million for the second half.
Revenue for 2025 totaled RMB227.9 million (US$32.6 million), a 1.4% decline from RMB231.1 million in 2024. Gross profit rose 17.1% to RMB131.5 million (US$18.8 million), lifting the gross margin to 57.7% from 48.6% a year earlier. Operating expenses fell 36.1% to RMB121.5 million (US$17.4 million), reflecting disciplined cost control and workforce optimization.
The profit surge is driven by a strategic shift toward higher‑margin brand advertising and enterprise value‑added services, coupled with the integration of AI‑powered content and enterprise solutions. Management highlighted that the focus on high‑margin segments and AI integration has been central to the turnaround, while cost discipline has kept operating expenses in check.
The company’s user base grew to 36.8 million followers by December 31, 2025, up 2.5% from 35.9 million a year earlier, underscoring sustained demand for its media and services platform. Investors welcomed the results, noting the company’s successful transition to a more profitable, AI‑driven business model.
With profitability achieved and margins expanding, 36Kr is positioned to pursue further growth in China’s New Economy media market. The company’s emphasis on AI and high‑margin services signals a strategic pivot that could sustain long‑term earnings momentum, while the disciplined cost structure provides a buffer against potential macro‑economic headwinds.
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