Kornit Digital Secures Second Apollo System for UK Apparel Manufacturer Basic Prints

KRNT
March 02, 2026

Basic Prints, a UK‑based apparel manufacturer, has installed a second Kornit Apollo direct‑to‑garment system, expanding its digital production capacity and enabling higher output while reducing setup times. The new system will continue to deliver the high‑quality, water‑based NeoPigment prints that Kornit’s technology is known for.

The installation is part of Kornit’s All‑Inclusive Click (AIC) model, which converts one‑time equipment sales into usage‑based recurring revenue. Under the AIC contract, Basic Prints pays for the system based on the number of impressions printed, creating a predictable revenue stream for Kornit and a cost‑effective, scalable solution for the customer.

This win underscores Kornit’s growing penetration in the screen‑printing‑heavy apparel market and supports its strategy of accelerating the transition to a recurring‑revenue business model. Basic Prints’ move to digital mass production signals confidence in Kornit’s scalable technology and positions the company to capture further deployments in the UK and beyond.

Kornit’s recent financials provide context for the significance of the deal. In Q4 2025, the company reported revenue of $58.9 million, slightly below analyst expectations of $59.3 million, but it delivered an EPS of $0.18 versus the consensus estimate of $0.14, a beat of $0.04. The company ended 2025 with $25 million in annualized recurring revenue (ARR) from its AIC program and $15 million in AIC revenue for the year. Management guided for Q1 2026 revenue of $45–$49 million and an adjusted EBITDA margin of negative 10% to negative 4%, reflecting investment in the AIC transition and the associated short‑term revenue headwinds.

CEO Ronen Samuel highlighted the company’s strong operating cash flow, increased impressions, and focus on expanding the AIC program. He noted that the AIC transition, while creating a short‑term revenue headwind, is expected to improve profitability over time and provide a more predictable revenue base.

Investors viewed the Basic Prints win as a positive sign for Kornit’s recurring‑revenue trajectory, but concerns about the near‑term impact of the AIC transition tempered enthusiasm. The deal adds a tangible example of the company’s strategy to convert equipment sales into long‑term recurring revenue streams.

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