Kornit Digital unveiled the Presto MAX PLUS at Texprocess 2026 in Frankfurt, extending its digital textile platform into footwear, automotive interiors, military camouflage, high‑performance sportswear and high‑end furnishings. The new roll‑to‑roll system builds on the existing Presto MAX line, adding a durability enhancer called DuraTech™ and a precision overprint technology that adapts to complex, pre‑knitted and dimensionally unstable substrates.
The Presto MAX PLUS eliminates minimum order quantities and pre‑ or post‑washing steps, enabling fully digital, water‑free printing on a wide range of fabrics. It supports white‑ink printing on dyed fabrics, neon inks, and Kornit’s XDi 3‑D effect, allowing brands to produce vibrant, high‑performance textiles on demand.
By printing on demanding substrates such as footwear uppers and technical apparel, Kornit can replace multiple carousel screen presses, reduce headcount, and improve throughput. The launch positions the company to capture a larger share of the $4.5 billion short‑run print market and open new revenue streams in footwear and automotive interiors.
Kornit’s strategy is to shift from capital equipment sales to a recurring‑revenue All‑Inclusive Click (AIC) model. The company currently has about $25 million in annualized recurring revenue from AIC, and the Presto MAX PLUS is expected to accelerate that shift by attracting customers who need on‑demand, high‑performance production.
The launch comes amid a period of mixed financial results. In Q4 2025, Kornit reported revenue of $58.9 million, down from $60.7 million in Q4 2024, and adjusted EBITDA of $5.5 million, a margin of 9.3% versus 13.8% the prior year. Full‑year 2025 revenue rose to $208.2 million, with adjusted EBITDA of $1.5 million and a margin of 0.7% versus 0.2% in 2024. Management guided Q1 2026 revenue to $45–$49 million and an adjusted EBITDA margin of –10% to –4%, reflecting seasonal headwinds.
Analysts have responded positively, raising earnings expectations to $0.30 per share and maintaining a “Buy” rating. The market reaction has been upbeat, driven by the product’s technical capabilities, the company’s recurring‑revenue trajectory, and the recent acquisition of PrintFactory, which adds workflow, color‑management, and production‑automation software to Kornit’s ecosystem.
“Digital production is entering a new phase of industrial adoption, expanding into high‑performance categories that require durability, precision and consistency at scale,” said CEO Ronen Samuel. “Presto MAX PLUS extends the boundaries of what digital manufacturing can achieve, enabling brands and manufacturers to unlock new applications, operate with greater agility, and accelerate the shift toward a more sustainable production model.”
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