Klaviyo has expanded its partnership with Canva, creating a fully integrated workflow that lets marketers design complete campaigns in Canva and then import those assets into Klaviyo for personalization and large‑scale distribution.
The new integration adds AI‑powered design tools and enhanced personalization features that sync directly to Klaviyo, allowing teams to move from polished visuals to targeted messaging in just a few steps.
Over 20 % of Klaviyo customers already use the existing Canva integration, showing strong demand for a seamless creative workflow. The expansion addresses a key pain point for e‑commerce brands that rely on visual content, cutting the time from design to launch.
Andrew Bialecki, co‑founder and co‑CEO of Klaviyo, said the partnership removes friction between creative and marketing teams, enabling marketers to deploy on‑brand assets immediately to reach targeted audiences. Anwar Haneef, GM and Head of Ecosystem at Canva, added that the integration lets marketers deliver personalized campaigns directly from Canva.
The expansion aligns with Canva’s broader strategy to become a full‑funnel workflow platform and complements Klaviyo’s focus on data‑driven B2C marketing. By integrating more tightly, Klaviyo differentiates itself from competitors such as Mailchimp and HubSpot, offering a more cohesive experience for visually driven campaigns.
The partnership is expected to accelerate campaign launch times, improve creative consistency, and increase engagement rates for brands that need rapid, personalized messaging, positioning Klaviyo to capture a larger share of the growing e‑commerce marketing automation market.
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