Klaviyo announced on January 28, 2026 that it has added Wunderkind to its App Marketplace, embedding the identity‑resolution platform into its unified customer profiles. The company also launched a new Klaviyo app for ChatGPT on January 27, 2026, allowing marketers to query their data and receive real‑time campaign insights directly inside the ChatGPT interface.
Wunderkind’s platform tracks more than 9 billion device profiles and over 1 billion unique user identities, providing real‑time segmentation, personalized flows, and triggered messaging across email, SMS, and other Klaviyo‑powered channels. The integration lets brands recognize more customers, personalize every interaction, and build stronger relationships without adding stack complexity.
This move is part of Klaviyo’s broader AI‑first roadmap, which has already introduced the MCP Server and Marketing and Customer Agents. Andrew Bialecki, co‑founder and co‑CEO, said the partnership “means marketers can harness their data wherever their ideas happen,” underscoring the company’s focus on conversational AI and data accessibility.
The identity network deepens Klaviyo’s data depth, improving segmentation accuracy and enabling more effective cross‑channel campaigns. It positions Klaviyo against competitors such as Brevo and other marketing clouds by offering deeper customer insights. Anne Prins, Vice President of Global Product Partnerships, noted that the integration “gives brands access to identity insights directly within Klaviyo’s real‑time customer profiles, helping them recognize more customers, personalize every interaction, and build stronger relationships— all without adding complexity.”
While the integration is a significant product milestone, it is part of a broader AI strategy that includes the recent ChatGPT app launch. Klaviyo is preparing to report its Q4 2025 earnings on February 10, 2026, where the impact of these integrations will be reflected. Richard Jones, Chief Revenue Officer at Wunderkind, emphasized that the partnership delivers a “future‑proof, high‑performance solution for brands seeking to maximize the impact, personalization, and efficiency of their messaging programs.”
The addition of Wunderkind signals Klaviyo’s commitment to AI‑driven personalization and positions it to capture growing demand for data‑rich, cross‑channel marketing solutions.
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