Klaviyo announced a strategic partnership with Google on February 24 2026 that combines Google’s leadership in search, advertising, AI, and messaging with Klaviyo’s real‑time customer data platform to create autonomous, AI‑driven customer experiences from discovery through purchase, service and loyalty.
The collaboration will let Google’s intent signals trigger personalized actions within Klaviyo, with every interaction feeding back into a single, trusted customer profile. Klaviyo’s platform already processes 3.4 billion daily customer interactions across more than 8 billion profiles; the integration will allow those signals to inform marketing, service and analytics workflows in real time.
By embedding Google’s AI and messaging capabilities—particularly RCS for Business and the first Google Search‑to‑RCS experience—Klaviyo can offer a more seamless, omnichannel experience to its customers. The partnership expands Klaviyo’s ecosystem, strengthens its position as a platform that unifies data, intelligence and action, and could increase adoption of its higher‑margin Service and Analytics products while deepening its integration with Shopify.
Klaviyo has been actively developing its AI capabilities, launching the Marketing Agent and Customer Agent, and already maintains integrations with Google Ads and BigQuery. The new partnership signals Klaviyo’s commitment to an AI‑first B2C CRM model and positions the company to capture growth in higher‑margin services through enhanced data‑driven customer experiences.
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