Lanvin Group announced that Marco Pozzo will take over as Chief Executive Officer and Chairman of the Management Board of Wolford AG, effective March 1 2026. Pozzo has been a member of Wolford’s Management Board since July 7 2025 and previously served as Deputy CEO, giving him deep familiarity with the brand’s operations and ongoing restructuring plans.
Wolford’s financial performance has deteriorated sharply in recent years. Revenue fell 30 % in fiscal year 2024, dropping from €126 million in 2023 to €88 million in 2024, while the first half of fiscal year 2025 saw revenue of €33 million, a decline of €10.1 million year‑on‑year. The brand reported a net loss of €50.7 million in 2024, compared with a €30.8 million loss in 2023. Headwinds cited by management include macroeconomic uncertainty, logistical disruptions, and operational hiccups; a switch in logistics partners caused delivery bottlenecks and a 44 % drop in wholesale revenue.
Lanvin Group expressed confidence in Pozzo’s leadership, noting that he has "initiated and supervised essential restructuring measures and initiatives to strengthen customer confidence, and supported the implementation of strategic priorities" during his tenure as Deputy CEO. The appointment is intended to consolidate leadership, streamline decision‑making, and accelerate the brand’s turnaround by leveraging Pozzo’s insider knowledge and experience in executing restructuring initiatives.
The market reacted modestly to the announcement. Lanvin Group’s shares gained 0.58 % with light volume on February 27 2026, and the group’s stock was trading at $1.72, up 7.5 % over the past week. Wolford’s own share price was €3.10 on February 25 2026, down 1.90 % from the previous day, indicating that investors are focusing on the leadership change rather than broader sector movements.
Strategically, the appointment signals a renewed focus on Wolford’s core ready‑to‑wear product line, which generates the majority of revenue. By placing an insider at the helm, Lanvin Group aims to address the logistical bottlenecks and operational issues that have eroded margins, while also restoring customer confidence. Successful execution of the restructuring plan could position Wolford for a recovery in the second half of fiscal year 2025 and beyond, aligning the brand more closely with Lanvin Group’s overall portfolio strategy.
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