Mandy West has been promoted to chief executive officer of St. John Knits, a luxury knitwear brand owned by Lanvin Group Holdings Limited, with her new role taking effect on March 6, 2026. West joined the company in 2019 and has held key commercial positions, most recently as chief commercial officer and senior vice president of retail, wholesale, and buying, where she oversaw the brand’s retail store strategy and broader commercial operations.
St. John Knits reported first‑half sales of €39.6 million, a 0.8 % decline from the previous year. The modest drop contrasts with Lanvin Group’s overall performance, which saw first‑half sales fall 22 % to €133 million and a 27 % decline in gross profit. The brand’s stability suggests resilience amid broader group softness and highlights the importance of its heritage knitwear line to the group’s portfolio.
The appointment aligns with Lanvin Group’s broader restructuring, which also saw Marco Pozzo named CEO and chairman of Wolford AG on March 1, 2026. By promoting West internally, the group signals confidence in her deep knowledge of the brand’s retail and wholesale channels and her ability to scale the global retail footprint while strengthening direct‑to‑consumer growth. The move is intended to maintain continuity and accelerate the brand’s commercial strategy during a period of market softness.
West’s promotion reflects a strategic emphasis on leveraging existing talent to drive growth. Her experience in retail and wholesale is expected to support the brand’s expansion into new markets and enhance its omnichannel capabilities, positioning St. John Knits to better navigate the competitive luxury knitwear landscape.
The leadership change is expected to reinforce the brand’s commercial momentum and support Lanvin Group’s goal of stabilizing performance across its portfolio during a challenging period for the luxury sector.
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