Lowe’s Companies, Inc. introduced HomeCare+, a $99‑per‑year subscription that is available to members of its MyLowe’s Rewards program. The service bundles two in‑home visits each year, during which Lowe’s red‑vest associates perform seven routine maintenance tasks, including dryer vent cleaning, HVAC filter replacement, refrigerator water filter replacement, electric water heater flush, garage door lubrication, battery replacement for smoke and carbon monoxide detectors, and light‑bulb replacement.
HomeCare+ also offers a 5% discount on select service items and automatically grants subscribers Gold Status in the MyLowe’s Rewards program, giving them enhanced benefits such as free shipping and exclusive deals. The subscription is available to more than 75% of U.S. homes, positioning Lowe’s to capture a sizable share of the growing home‑maintenance subscription market.
The launch reflects Lowe’s broader strategy to diversify its revenue base beyond traditional retail and pro‑contractor sales. By adding a recurring‑revenue model, the company aims to deepen customer loyalty, generate predictable cash flow, and tap into a market that is expanding due to urbanization, busy lifestyles, and an aging population that seeks convenient home support. The integration with MyLowe’s Rewards also differentiates Lowe’s from competitors such as Home Depot, Walmart, and Menards, who do not currently offer a similarly bundled, loyalty‑linked service.
Jen Wilson, Lowe’s Senior Vice President and Chief Marketing Officer, said the service “simplifies home improvement and makes it easier for our customers.” She added that “leveraging the power of human connection, especially as AI plays a bigger role in people’s lives, uniquely positions Lowe’s as the most helpful brand in home improvement.” Amanda Bailey, Vice President of Customer Marketing and Loyalty, noted that “HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise.”
The introduction of HomeCare+ is expected to deepen loyalty among existing MyLowe’s Rewards members and create a new, predictable revenue stream that can help offset the volatility of the retail and pro‑contractor segments. While the service’s impact on overall revenue will likely be modest in the short term, it signals Lowe’s commitment to expanding its service portfolio and enhancing the customer experience in a competitive market.
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