LPL Financial Holdings Inc. announced the launch of its Military Deployment Practice Continuation Program on April 28, 2026. The initiative is designed to help financial advisors who are called to active duty maintain their practices and client service during deployment and for up to 90 days after they return.
Under the program, an advisor can designate a qualified continuity partner—or LPL itself—to manage the advisor’s book of business while the advisor is deployed. Clients receive consistent, uninterrupted service, and advisors continue to earn revenue through a revenue‑sharing split during the deployment period. The program also provides a structured transition plan for the 90 days following the advisor’s return, ensuring a smooth handover and minimal disruption to client relationships.
LPL’s move comes amid a broader industry effort to support military‑affiliated advisors. Competitors such as Edward Jones (FORCES program, 2012) and Raymond James (Veteran Financial Advisors Network, 2022) have similar initiatives, but LPL’s program is the first of its kind in the independent advisor space to combine continuity partnership with a revenue‑sharing model. The program operates within FINRA’s Active Military Leave policy, which allows registered representatives to be placed on inactive status during active duty, temporarily pausing certain registration and continuing education requirements. LPL’s existing continuity‑planning framework—already covering death and disability agreements—provides a foundation for the new program. With more than 32,000 advisors, 1,200 financial institutions, and $2.4 trillion in assets under custody, the program is positioned to reinforce LPL’s strategy of advisor support and retention as it continues to consolidate the independent advisor market through acquisitions such as Atria Wealth Solutions and Commonwealth Financial Network.
"Financial advisors who answer the call to serve their country should not have to choose between fulfilling their military duty and protecting the future of their practice. Our Military Deployment Practice Continuation Program provides clarity, structure and continuity — for advisors, their clients and the partners who support them — during what can be an incredibly challenging transition," said Jeremy Holly, Executive Vice President of LPL Capital Partners.
The program aligns with LPL’s broader focus on advisor stability and long‑term practice health. By offering a structured, revenue‑sharing solution, LPL aims to reduce advisor churn during deployments, preserve client relationships, and strengthen its competitive position in the independent advisor market. The initiative also signals LPL’s commitment to serving a niche but growing segment of military‑affiliated advisors, potentially enhancing the firm’s reputation and attracting new advisors who value robust support during life‑changing events.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.