Life Time Group Holdings announced the launch of a new high‑energy group class, CTR, that uses a progressive‑resistance reformer to build power and performance. The class has already become the most wait‑listed program in the company’s history and will be offered at more than 60 clubs by year‑end.
The launch follows Life Time’s long‑standing investment in Pilates, with the company operating more than 175 locations that feature traditional Pilates and private sessions. By adding CTR, Life Time aims to attract new members drawn to performance‑oriented training while retaining its core Pilates audience, thereby expanding in‑center revenue and deepening member engagement.
Life Time’s recent financial results underscore the strategic importance of the new class. In Q4 2025, total revenue rose 12.2% to $743–$745 million, net income jumped 226.6% to $120–$123 million, and diluted EPS climbed 211.8% to $0.52–$0.54. Full‑year 2025 guidance projected revenue of $2.993–$2.995 billion, up 14.2%, and net income of $371–$374 million, up 138.5%. For FY 2026, the company guided total revenue of $3.300–$3.330 billion, an increase of 10.7%, and adjusted net income of $369–$378 million, a 15.5% rise, while adjusted EBITDA was expected to grow 11.3% to $910–$925 million. These figures illustrate strong growth momentum but also signal potential margin pressure as the company invests in new offerings.
Management highlighted the demand for the new class. “We’re continually evolving and delivering new experiences like CTR through our relentless commitment to innovation and best‑in‑class instructors. In every club where CTR has launched, waitlists have become the norm, and we’re consistently adding classes to keep up with high demand,” said Nastassia Smith, Vice President of Group Training and Studio.
The CTR launch aligns with Life Time’s strategy to drive high‑margin in‑center sales and strengthen its premium membership mix. By expanding its Pilates studio network and adding a high‑performance class, the company is positioned to increase revenue per member and deepen engagement, supporting the broader goal of sustaining growth in a competitive fitness market.
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