Lululemon Athletica will open its 100th store in the Europe, Middle East, and Africa (EMEA) region on March 13 2026, marking the brand’s first retail location in Poland. The Warsaw store will operate under a franchise partnership with Arion Retail Group, a local operator that has already helped Lululemon launch six new markets in 2026, including Hungary, Romania, Greece, India, and Austria.
The milestone brings the company’s EMEA presence to 19 markets, a significant expansion from its first store in London’s Covent Garden in 2014. With more than 30 global markets now served, the 100th store underscores Lululemon’s rapid international growth and its strategy to deepen its footprint beyond the United States.
Lululemon’s use of a franchise model in Poland and other new markets accelerates expansion while limiting capital outlay. The move aligns with the company’s “Power of Three ×2” growth plan, which aims to double revenue from $6.25 billion in 2021 to $12.5 billion by 2026. By adding a high‑profile store in Warsaw, the brand signals confidence in the European consumer base and its ability to replicate the community‑focused retail experience that has driven demand in other regions.
Senior Vice President of EMEA, Sarah Clark, said, “As we continue to see strong demand for lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region.” She added that the new store will allow “new guests across the region to experience our high‑performance and high‑style products, alongside our community‑led experiences rooted in movement and wellbeing.”
Lululemon’s financial profile remains robust, with a market capitalization of about $22 billion, a gross profit margin of 58%, and a return on assets of 23%. These figures reflect the company’s strong pricing power, efficient cost structure, and disciplined capital allocation, all of which support its aggressive international expansion strategy.
The opening of the 100th EMEA store and the first Polish location represent a key milestone in Lululemon’s global growth trajectory, reinforcing its position as a leading athletic‑apparel retailer and setting the stage for continued expansion across the continent.
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