LiveOne announced a new B2B partnership with Samsung Electronics that will place the company’s music, podcast, and video offerings on more than 100 million Samsung Smart TVs worldwide, tapping into a $100 billion connected‑home market.
The deal follows LiveOne’s strategic pivot away from OEM‑based revenue after the Tesla partnership changes that took effect in December 2024, positioning the company to grow its direct‑to‑consumer footprint through high‑volume distribution channels.
LiveOne’s Q1 Fiscal 2026 results showed revenue of $19.2 million, down from $33.1 million a year earlier, and an operating loss of $4.0 million, reflecting recent financial headwinds. The Samsung partnership is intended to unlock new monetization opportunities that could offset these losses and support future growth.
CEO Robert Ellin said, "This partnership with Samsung marks a major milestone in LiveOne's expansion into the connected home," and added, "By integrating our music, podcasting, and video offerings directly into one of the world's largest Smart TV ecosystems, we are significantly increasing our reach and engagement while unlocking new monetization opportunities across a rapidly growing $100 billion market."
The partnership aligns with LiveOne’s broader B2B focus, which also includes deals with Amazon and Apple, and offers a significant opportunity in the connected‑TV space where Samsung adds 10‑15 million new devices annually, providing ongoing reach expansion amid the company’s current financial challenges.
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