LiveOne, Inc. has secured exclusive global streaming rights to more than 60 live events from the Team Boxing League (TBL), covering over 200 countries. The partnership will allow LiveOne to monetize the events through subscriptions, advertising, sponsorships and pay‑per‑view offerings, expanding the company’s premium content portfolio and direct‑to‑consumer reach.
LiveOne’s recent financial statements show declining revenues and net losses, prompting a focus on cost‑cutting and balance‑sheet strengthening. The company has announced a $7.5 million cost‑saving target for 2026, expanded its payables‑conversion initiative, and extended a multi‑year licensing partnership with Merlin. The TBL deal is positioned as a strategic move to diversify revenue streams and offset the headwinds that have weighed on LiveOne’s core podcast and radio businesses.
TBL’s format—team‑based ownership with 24 three‑minute rounds divided into Launch, Middle and Money Rounds—offers a differentiated viewing experience that LiveOne hopes will attract new audiences and increase engagement. By bringing TBL’s events to a global streaming platform, LiveOne can leverage its existing distribution channels, including B2B partnerships with LG Electronics and Samsung TV, to reach a broader audience and generate new subscription and advertising revenue.
The partnership is expected to generate incremental revenue, but the magnitude will depend on TBL’s ability to draw viewers and convert them into paying customers. LiveOne’s cost‑control initiatives and focus on high‑margin content suggest that the company is looking to improve profitability through strategic content acquisitions rather than large capital outlays. The deal also signals LiveOne’s intent to strengthen its position in the competitive sports‑streaming market, where players such as Paramount+, DAZN and Amazon Prime Video vie for viewership.
"Partnering with Team Boxing League represents another major step in LiveOne's strategy to deliver premium live content at scale. TBL's innovative team‑based format brings a fresh and exciting dynamic to boxing, and we're thrilled to bring these events to our global audience," said Robert Ellin, Chairman and CEO of LiveOne. "We're excited to partner with LiveOne to bring Team Boxing League to fans around the world in a bigger and more accessible way than ever before. This partnership allows us to scale our unique team‑based format globally while creating new opportunities to engage audiences and grow the sport," added Kevin Cassidy, CEO of Team Boxing League.
Analysts have mixed views on the deal’s impact. One analyst upgraded LiveOne to a “Strong Buy” with a price target of $1.30, while the consensus rating remains a “Hold” based on three analysts (one sell, two buy) with an average price target of $12.50. The company’s recent guidance for 2026 includes a $7.5 million cost‑saving target and a multi‑year extension with Merlin, indicating management’s confidence in the partnership’s potential to strengthen LiveOne’s financial position.
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