Macy’s announced a new partnership with KIKO Milano, the leading Italian makeup brand, that will begin a national rollout on June 6 2026, starting at the flagship Herald Square store and on macys.com.
The deal gives Macy’s shoppers access to nearly 650 KIKO Milano SKUs, including best‑selling items such as the 3D Hydra Lipgloss and Unlimited Double Touch Liquid Lipstick. KIKO’s "pricetige" model—premium quality at accessible prices—aligns with Macy’s focus on experiential retail and in‑store services like on‑site engraving and personalized experiences.
Simone Dominici, CEO of KIKO Milano, highlighted the alignment between the brand’s premium‑yet‑affordable positioning and Macy’s experiential retail strategy. Macy’s Chief Merchandising Officer Nata Dvir noted that the collaboration will enhance the beauty experience in select stores and online, adding new touchpoints for customers.
The partnership fits within Macy’s "A Bold New Chapter" strategy, which prioritizes reinvestment in high‑productivity stores, a luxury‑forward approach, and expansion of the beauty sector. By adding a high‑profile international brand, Macy’s aims to attract new shoppers, deepen loyalty, and support omnichannel growth.
KIKO Milano has seen sales nearly double since 2021 and is on track to surpass $1 billion in revenue. The brand launches over 400 new SKUs annually and plans standalone U.S. stores later in 2026, making this partnership a key step in its U.S. expansion.
Strategically, the deal enhances Macy’s beauty assortment, differentiates it from competitors, and strengthens its experiential retail offering. For KIKO Milano, the collaboration provides scale and visibility across Macy’s extensive network, accelerating U.S. market penetration and setting the stage for future standalone stores.
The partnership represents a material event that signals Macy’s commitment to revitalizing its beauty business and KIKO Milano’s continued growth in the U.S., positioning both companies for stronger market presence.
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