Massimo Group showcased its second‑generation MVR HVAC Pro Series at the Golf Course Superintendents Association of America (GCSAA) Conference and Trade Show in Orlando, Florida. The event, held from February 2‑5, highlighted the company’s push into institutional and commercial markets with a climate‑controlled electric vehicle platform.
The new lineup features a Golf Version tailored for golf course operations and hospitality, and a Cargo Max Version designed for fleet, maintenance and commercial applications. Both models include factory‑integrated heating and air conditioning inside a fully enclosed cab, enabling all‑weather operation for professional users.
Massimo’s dealer‑channel sales in January 2026 grew 150% year‑over‑year, reflecting the momentum generated by recent events such as the AIM Expo, PGA Show and Mid‑States Rendezvous, where the company captured more than 100 dealer leads. The dealer program refresh launched in January 2026 has strengthened the company’s distribution network and accelerated lead conversion.
Financially, the company reported a 42% gross margin in Q3 2025, driven by higher mix of premium HVAC‑equipped vehicles and improved operational leverage. The strong dealer performance and product demand support the company’s outlook for continued margin expansion as production ramps up in Vietnam.
Preliminary inquiries for exclusive distribution rights in the European Union signal growing international interest. While specific partners and timelines remain confidential, the discussions indicate a potential expansion of the company’s addressable market beyond North America.
CEO David Shan emphasized that the GCSAA showcase validates the company’s strategy of targeting fleet buyers and professional users with premium, climate‑controlled electric vehicles. He highlighted the company’s focus on AI integration and the planned acquisition of FST Development Company Limited as part of a broader effort to embed intelligent system optimization into its product line.
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