The 72‑V, 200‑Ah electric UTV, the Sentinel 770, is now available for pre‑order. The vehicle carries an MSRP of $16,999 and is positioned as a premium, fully enclosed model designed for year‑round performance and comfort. Shipping is scheduled to begin on April 30, 2026.
The launch comes as the climate‑controlled UTV market expands beyond $500 million. Fully enclosed, HVAC‑equipped UTVs from competitors typically sell for $40,000 to $50,000, so the Sentinel 770 offers a price advantage that could broaden Massimo’s customer base while maintaining a premium positioning.
Dealer sales of the previous Sentinel 570 model rose more than 100% year‑over‑year, underscoring the strength of Massimo’s dealer network. The new platform is intended to provide an upsell opportunity for dealers, reinforcing the company’s strategy to capture a larger share of the growing segment.
Massimo’s Q3 2025 revenue of $16.99 million fell from $25.60 million in Q3 2024, but net income improved to $1.53 million from a $2.50 million loss. The Sentinel 770 launch is positioned as a key driver for revenue recovery and future growth, especially as the company expands into electric UTVs and fleet programs.
CEO David Shan emphasized that the Sentinel 770 represents the next step in Massimo’s strategic powersports expansion. He noted that the new model builds on the success of the Sentinel 570 and sets the stage for the upcoming Sentinel 1500, which the company believes will be a game‑changer for its brand.
In addition to the new model, Massimo is advancing an electric UTV lineup, a fleet and commercial vehicle program, and an AI integration strategy that includes a planned acquisition of an AI technology company. These initiatives signal a broader shift toward electrification and technology‑enabled mobility solutions.
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