Marriott International announced a record 94 signed deals in its Caribbean and Latin America (CALA) region for 2025, adding 10,461 rooms and 39 new properties to the portfolio. The expansion brings the region’s footprint to 555 open properties and more than 95,000 rooms across 37 countries and territories by year‑end.
The 94 deals represent a 40% increase in signed transactions and a 30% increase in signed rooms compared with 2024, when Marriott signed 67 deals and added roughly 8,000 rooms. Nearly 30 of the new properties and 3,000 rooms were acquired through conversions, underscoring the company’s efficient growth model.
The portfolio now includes two Ritz‑Carlton Reserve resorts—Nekajui in Costa Rica, unveiled in February 2025, and Siari in Mexico, opened in 2025—alongside the first all‑inclusive W Hotel in Punta Cana, which opened in August 2025. These high‑margin luxury and all‑inclusive properties signal a strategic push into premium segments that drive higher revenue per available room.
The expansion strengthens Marriott’s fee‑generating ecosystem by expanding its base of franchised and managed properties, boosting potential base and incentive management fees. It also diversifies the company’s geographic mix, reinforcing international resilience amid softness in the U.S. market.
Laurent de Kousemaeker, Chief Development Officer for the region, said, "2025 set another important milestone for Marriott's development in the Caribbean and Latin America, with record deal activity and organic room signings that continue to expand our footprint and pipeline."
Brian King, President of Caribbean & Latin America, added, "2024 was a remarkable year for Marriott's growth in CALA, driven by strong owner interest, brand expansions, and new market entries. With our extensive brand portfolio and 228 million Marriott Bonvoy members globally, we are well‑positioned to sustain this momentum."
George Fleck, Senior Vice President and Brand Leader, W Hotels, noted, "This isn't just another resort – it's the brand reimagining the concept entirely. W Punta Cana is turning the traditional model on its head – delivering luxury through detail‑driven design, exceptional service, and story‑worthy experiences that immerse guests in local culture through the lens of W Hotels."
Tony Capuano, President and CEO of Marriott International, observed, "2025 was a defining year for Marriott, marked by bold expansion and global milestones. We scaled our iconic brands to new markets around the world, strengthened our portfolio across every segment, and opened doors to destinations that inspire travelers worldwide. These achievements reflect the dedication of our global teams and the trust of our hotel owners, as we continue to deliver exceptional experiences for our members and guests."
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.