MediaAlpha Reports Record Q4 2025 Results and Doubles Share Repurchase Program

MAX
February 24, 2026

MediaAlpha, Inc. (MAX) disclosed its fourth‑quarter and full‑year 2025 financial results on February 23, 2026. The company reported fourth‑quarter revenue of $291 million and a record transaction value of $613 million, while full‑year revenue reached $1.1 billion and transaction value hit $2.2 billion.

Net income for the year was $26.8 million and adjusted EBITDA stood at $113.7 million, underscoring the company’s ability to generate cash flow from its programmatic insurance acquisition platform.

In addition to the earnings announcement, MediaAlpha’s board approved a $50 million increase to its share‑repurchase program, raising the total authorized amount to $100 million. The move signals management’s confidence in the company’s free‑cash‑flow outlook and its commitment to returning value to shareholders.

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