Marchex announced on February 25, 2026 that it has integrated its conversational‑intelligence platform into Solera’s dealer‑management system, creating a seamless data flow that reduces manual entry and delivers real‑time insights to automotive dealerships.
The partnership builds on Marchex’s focus on the automotive vertical, where it already serves a significant portion of the dealership market. In the most recent quarter, Marchex reported a net loss of $2.0 million for Q1 2025, compared with a $1.5 million loss in Q1 2024, and a Q4 2024 earnings‑per‑share of –$0.04 against consensus estimates. Analysts do not expect the company to achieve profitability this year, but the new Solera integration is intended to open additional revenue streams and strengthen Marchex’s value proposition.
"Auto dealers rely on speed, accuracy, and data‑driven insights to maximize every customer interaction. Our integration with Solera eliminates inefficiencies and helps sales teams focus on closing deals instead of administrative tasks. This is strategically vital for dealerships looking to drive revenue," said Troy Hartless, President and CRO of Marchex.
Greg Hammond, Senior Business Development Manager at Solera, added, "Adding Marchex to our partner network contributes to the growth and success of our dealer customers. Solera's integration program is based on open standards so that valued partners, such as Marchex, can easily integrate. The open integration program keeps costs low, saving dealers money while providing them with more value‑added features and functionality."
The move aligns with broader industry trends, as automotive dealers increasingly adopt AI and data analytics to improve customer experience and operational efficiency. Solera, a major player in vehicle lifecycle management, benefits from incorporating Marchex’s AI capabilities, while Marchex gains access to Solera’s extensive dealer customer base.
While the partnership does not immediately change Marchex’s quarterly financials, it positions the company to capture a larger share of the automotive AI market and could help offset current losses by generating new revenue opportunities as dealers adopt the integrated solution.
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