EstrellaTV reported a 38 % year‑over‑year increase in its P18‑49 prime‑time audience for the first quarter of 2026, the fourth consecutive quarter of growth and the fastest‑growing Spanish‑language broadcast network in the United States. The data, released on April 9 2026, shows that the network’s audience expanded from 1.2 million viewers in Q1 2025 to 1.6 million viewers in Q1 2026, a jump that translates into higher advertising reach and higher revenue potential.
The growth is a direct result of the company’s strategic pivot from radio to video, a shift that began with MediaCo Holding Inc.’s acquisition of Estrella Media’s content, digital, and commercial operations in April 2024. Since the acquisition, digital revenue has grown to represent more than 50 % of Q4 2025 advertising sales, and the network’s flagship programs—news, live Liga MX soccer, and popular franchises such as "Tengo Talento, Mucho Talento," "Alarma TV," and "100 Latinos Dijeron"—have driven consistent viewership gains.
"EstrellaTV's growth isn't just momentum, it's translating directly into revenue and market share gains. We're delivering consistent, scalable access to a high‑value audience that advertisers are struggling to reach elsewhere," said Brian Fisher, Chief Revenue Officer of MediaCo. The company’s net loss widened in 2025, but adjusted EBITDA turned positive at $7.3 million, indicating that the revenue gains are beginning to offset the one‑time charges associated with the acquisition.
"This is sustained growth, not a short‑term spike. EstrellaTV is delivering audience acceleration while others are declining. For advertisers, that means scale, engagement, and competitive advantage – all in one place," added Albert Rodriguez, CEO of MediaCo. Rodriguez also noted that the network has grown in 10 of the last 14 months while competitors face double‑digit declines, and that a season‑to‑date +55 % gain confirms the content’s resonance.
The audience expansion positions EstrellaTV as a premier destination for both viewers and advertisers in the 2025/26 season, reinforcing MediaCo’s cross‑platform strategy and strengthening its competitive stance against Telemundo, Univision, and UniMás. The results suggest that the company’s investment in high‑quality Spanish‑language programming and digital distribution is paying off, and that the network’s audience growth will continue to support advertising revenue and market share gains in the coming quarters.
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