MediaCo Holding Inc. announced the creation of Sigma Audio Networks, a national multicultural audio platform that will combine its Hispanic, Black, Asian‑American and bicultural stations into a single, scalable network. The new platform will leverage flagship stations such as WBLS‑FM, HOT 97, EstrellaTV and the Don Cheto Radio Network to deliver culturally relevant programming and digital audio to an estimated 150 million listeners across the United States.
The launch builds on MediaCo’s 2024 acquisition of Estrella Media, which added a broad library of content and a national footprint. By consolidating its assets, MediaCo aims to offer advertisers a single, measurable buy that spans multiple languages and formats, thereby strengthening its position in the fragmented multicultural advertising market. The 150 million‑listener estimate reflects the combined reach of the network’s radio, digital audio, and video platforms, while the company’s current monthly reach of roughly 20 million people underscores the growth potential of the new network.
Financially, MediaCo reported a year‑to‑date net revenue of $94.7 million for the third quarter ended September 30, 2025—an increase of 51% from the prior year—driven largely by the Estrella acquisition. The same period saw a year‑to‑date net loss of $33.9 million, compared with a net income of $2.9 million in 2024. Adjusted EBITDA margin improved to 5% from a negative margin in the prior year, reflecting cost discipline and the higher‑margin audio segment. MediaCo’s 2024 Form 10‑K shows the company operates in two primary segments: Audio and Video, with audio revenue growing faster than video due to the new network’s expansion.
Elisa Torres, President and CEO of Sigma Audio, said the network “was built to be the voice of Hispanic, Black, Asian American and bicultural audiences. We will optimize our reach and grow with national scale and culturally‑rooted programming.” Brian Fisher, Chief Revenue Officer, added that the foundation “is built on the successful results of years of hands‑on experience, deep operational knowledge, cultural expertise and a clear understanding of what it takes to build audio platforms that perform at national scale.” Daisy Expósito‑Ulla, founder of d expósito & Partners, noted that “the timing couldn’t be more opportune: Hispanic and multicultural are the fastest‑growing consumer segments in America. Sigma Audio Networks gives brands a single, efficient way to reach today’s most influential growth audiences.”
The launch signals MediaCo’s intent to accelerate growth in a high‑margin, high‑growth segment. By unifying its multicultural assets, the company can deliver stronger cross‑platform inventory, improve pricing power, and reduce duplication of sales efforts. The 51% revenue growth in 2025 and the shift to a positive EBITDA margin suggest that the company’s strategy is beginning to pay off, while the new network positions MediaCo to capture a larger share of the $10 billion‑plus multicultural advertising market.
Overall, the Sigma Audio Networks launch represents a significant strategic pivot for MediaCo, expanding its reach, consolidating its operations, and reinforcing its competitive position in the multicultural media landscape.
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