Meta announced a new suite of AI systems that will take over content enforcement across its apps, targeting terrorism, child exploitation, drugs, fraud, and scams. The systems will only be deployed once they consistently outperform current methods, a threshold that early tests have already met.
Early trials show the AI can detect twice as much adult sexual solicitation content as Meta’s review teams while cutting the error rate by more than 60%. The technology also prevents roughly 5,000 scam attempts each day and can spot impersonation accounts involving celebrities and other high‑profile users, reducing user reports of the most impersonated celebrities by over 80%.
In addition to enforcement, Meta launched a Meta AI support assistant that provides 24/7 help on Facebook and Instagram. The assistant, which was previewed in December 2025, is now rolling out globally and can respond to user requests in under five seconds. Meta said, "The Meta AI support assistant is a major step in our work to deliver stronger support on our apps," underscoring the company’s focus on user safety and operational efficiency.
Meta’s strategy to replace third‑party vendors with in‑house AI reflects a broader shift toward AI‑driven moderation and support. By reducing external reliance, Meta aims to lower costs, improve response times, and gain tighter control over enforcement data. The move also aligns with the company’s long‑term plan to deploy more advanced AI across its apps, as Meta noted, "Over the next few years, we will deploy more advanced AI systems across our apps to transform our approach to content enforcement, more accurately finding and removing severe content violations like scams and illegal content, so people see less of them."
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