Magnite Inc. has broadened its collaboration with New York Times Advertising, designating its DV+ platform as the preferred venue for the newspaper’s private‑marketplace deals. The expansion gives Magnite access to the Times’ premium in‑app inventory, positioning the company to capture a larger share of high‑margin, direct‑sell inventory as publishers seek greater control over their ad space.
Magnite’s recent quarterly results underscore the strategic fit of the deal. In Q3 2025 the company generated $179.5 million in revenue, up 11% year‑over‑year, and contributed $166.8 million ex‑TAC, a 12% increase. The DV+ segment contributed $90.9 million, up 7% YoY, while the CTV segment grew 18% to $75.8 million, reflecting a strong mix of high‑margin inventory that the new partnership will further strengthen.
The partnership taps into the Times’ rapidly expanding app audience, which has doubled over the past two years and now reaches tens of millions of weekly unique visitors. The Times’ app offers a premium, engaged environment that aligns with the growing mobile in‑app advertising market, projected to grow 24% by 2027. By integrating its DV+ technology, Magnite can provide advertisers with brand‑safe, addressable inventory that meets the evolving demands of marketers in an AI‑driven content discovery landscape.
Strategically, the deal reinforces Magnite’s focus on securing marquee publisher relationships to drive DV+ growth and complements its existing Connected TV offering. The expanded partnership is expected to increase the volume of high‑margin direct‑sell inventory, supporting the company’s guidance for 2026 contribution growth of at least 11% and a target margin of 35% at the low end.
Management highlighted the strategic fit of the collaboration. Ashley Wheeler, Senior Vice President of the DV+ Platform, said, "The New York Times app offers the kind of premium, engaged environment that marketers are finding value in as the open web evolves due to the impacts of AI‑driven search. Together, we’re offering buyers access to The Times’ in‑app ad inventory with the control and addressability they need to seamlessly reach their audiences in the moments that matter most." Courtney Glaze, Vice President of Revenue Operations at New York Times Advertising, added, "We’ve built a world‑class New York Times app where our audience moves seamlessly from news to lifestyle content and beyond, and we want to ensure that our advertising strategy reflects this dedication to premium. Magnite’s strong relationships with highly respected programmatic buyers and their trusted technology that respects the mobile app experience make them an ideal collaborator as we connect advertisers with our readers in meaningful ways."
The expanded partnership strengthens Magnite’s competitive positioning in the programmatic ecosystem, providing a clear path to higher revenue and margin growth through premium publisher inventory and a robust direct‑sell platform.
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