Moving iMage Technologies (MITQ) finished a comprehensive technology upgrade for EVO Entertainment’s eight‑screen complex in Santa Fe, New Mexico, on January 23, 2026. The project, announced on February 26, 2026, delivered a full end‑to‑end solution that includes Sharp laser projectors, Dolby® ATMOS‑enabled audio, and a proprietary EVX® Enhanced Viewing Experience auditorium across all auditoria.
The upgrade integrated MITQ’s own S5 projector pedestals, IMC25 automation, and power‑management devices with third‑party equipment such as Sharp laser projectors, Dolby IMS3000 media servers, and Dolby Atmos sound systems. The result is a high‑performance, low‑maintenance cinema environment that meets the demands of modern multiplexes and premium large‑format experiences.
While the contract value was not disclosed, the project represents a significant win for MITQ, expanding its presence in the U.S. cinema market and reinforcing its focus on high‑margin, integrated installations. The upgrade positions the company to capture additional work as the industry’s projector and server replacement cycle accelerates.
MITQ’s recent financial performance underscores the strategic value of this contract. Q1 2026 revenue rose to $5.6 million with a 30% gross margin, and Q2 2026 revenue reached $3.8 million with a 30.7% gross margin, compared with a 20.4% margin in Q4 2025 and a 25.2% margin for FY 2025. The improved margins reflect the company’s ability to deliver high‑margin solutions such as the EVO upgrade, which aligns with its broader growth strategy.
The project highlights the broader industry shift toward laser projection and advanced audio, a trend that MITQ is well positioned to capitalize on. Management has emphasized the company’s execution strength and the value it brings to cinema build‑outs and equipment replacement, signaling confidence in continued demand for high‑quality, integrated cinema solutions.
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