Mixed Martial Arts Group Limited introduced a frictionless online self‑onboarding system for its BJJLink gym‑management platform, allowing martial‑arts academies worldwide to activate and start using the service without direct sales intervention.
The launch follows a 145% year‑on‑year increase in subscription revenue and a 141% rise in transaction volume, bringing the platform’s annualized run‑rate to roughly $16.2 million as of February 2026. While the absolute prior‑year figures were not disclosed, the growth rates indicate a substantial expansion of both recurring revenue and payment processing activity.
By eliminating manual onboarding, the company expects to convert demand into active academies instantly, expanding its reach across more than 22 countries—though other sources cite 16 or 22 countries. The new feature is part of a broader strategy that will layer AI‑powered sales and onboarding agents in the future, aiming to automate lead engagement, qualification, and conversion.
BJJLink differentiates itself from competitors such as Gymdesk, Martialytics, and PushPress by offering unlimited students on certain plans and tools tailored to Brazilian Jiu‑Jitsu. The platform’s focus on niche martial‑arts needs, combined with the new onboarding capability, positions it to capture a larger share of the fragmented gym‑management market.
The company, formerly known as Alta Global Group Limited until its December 2024 name change, acquired BJJLink to accelerate its growth trajectory. Despite a history of losses and going‑concern concerns, the recent revenue and transaction volume gains signal strong demand. "Removing onboarding friction is a major unlock for our growth. We can now convert demand into active academies instantly, anywhere in the world. This materially expands our ability to scale," said Nick Langton, Founder and CEO.
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