MMA Group’s BJJLink platform has doubled its Latin American footprint, growing from 73 to 151 paying academies in a single year and extending its reach from nine to 12 countries. The expansion adds Uruguay and Venezuela to the existing roster of Argentina, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico and El Salvador.
Subscription revenue from BJJLink surged 145% year‑over‑year, while transaction volume grew 141% to an annualized run‑rate of approximately $16.2 million as of February 2026. The prior calendar‑year transaction volume was $6.7 million, underscoring the magnitude of the growth.
The acceleration is driven by strong demand for digital infrastructure among independent Brazilian Jiu‑Jitsu academies, the platform’s AI‑powered sales agents, instant online self‑onboarding, and a strategic partnership with UFC Gym that positions BJJLink as the software backbone for the gym’s franchise expansion. The expansion follows MMA Group’s December 2024 acquisition of BJJLink and aligns with the company’s broader strategy to scale its SaaS footprint and cross‑sell the Warrior Training Program.
The Latin American expansion solidifies the region as a key growth pillar for MMA Group, supporting long‑term revenue expansion and enabling new cross‑sell opportunities within the MMA.INC ecosystem. It also dovetails with the company’s digital finance and Web3 initiatives, which aim to integrate stablecoins and tokenized rewards into the platform’s ecosystem.
While MMA Group has incurred operating losses in recent periods and profitability of BJJLink has not been disclosed, the expansion demonstrates a clear trajectory toward increased recurring revenue and positions the company to capture a larger share of the growing global combat‑sports technology market.
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