MINISO Group Holding Limited announced that Chairman and CEO Ye Guofu will use his own funds to purchase at least HK$50 million of the company’s shares over the next 12 months. The purchases will be made in American Depositary Shares and/or ordinary shares listed on the Hong Kong Stock Exchange, and will commence within the first permissible trading window after the company releases its first‑quarter 2026 financial results, subject to the usual blackout restrictions.
Ye Guofu currently owns 789,541,061 ordinary shares, representing about 63.7 % of MINISO’s issued shares. The planned additional purchase would further consolidate his ownership stake and align his interests with those of other shareholders.
MINISO’s most recent financial results show record revenue growth of 26.2 % to RMB21,443.8 million for the year ended 31 December 2025. Net profit fell to RMB1,209.8 million from RMB2,635.4 million in 2024, largely due to investment and financing costs, including losses from the Yonghui investment. Adjusted net profit, however, rose 6.5 % to RMB2,898.2 million, and the gross profit margin remained steady at 45 %. Q4 2025 revenue increased 32.7 % YoY to over RMB6 billion, driven by a 22 % rise in the MINISO brand and a 94.8 % jump in the TOP TOY brand.
The company faces headwinds from higher operating expenses—up 45.3 % in Q4 2025—and from investment‑related financing costs. Challenges in Southeast Asia have also required strategic adjustments. Nevertheless, MINISO has generated strong cash flow and returned RMB1,907.0 million to shareholders in 2025, underscoring its commitment to shareholder value.
"MINISO's journey and performance over the past several years have fully validated the soundness of the Company's strategic direction and the outstanding execution capability of our team. I am highly confident in the Company's continued growth and am demonstrating that commitment through concrete action," said Ye Guofu.
The insider purchase signals strong management confidence in MINISO’s long‑term prospects. By increasing his stake, Ye Guofu demonstrates that the company’s current valuation reflects a solid growth trajectory, while the alignment of his interests with those of other shareholders may reinforce investor confidence in the company’s strategic direction.
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