MNTN and Magnite announced a partnership that will give MNTN’s performance‑TV advertisers access to premium live streaming inventory, including sports, breaking news and other high‑engagement events, marking the first time MNTN can serve live content to its clients.
The deal builds on an existing collaboration that began in 2024, integrating MNTN’s deterministic attribution technology with Magnite’s publisher network. The new integration adds home‑screen placements and pause‑ads, enabling the 97% of MNTN’s advertisers who have never run TV ads to reach audiences in real‑time during live broadcasts.
Magnite, the world’s largest independent sell‑side advertising company, reported Q3 2025 revenue of $179.5 million, beating expectations by about 10% and earning $0.20 per share. MNTN reported Q3 2025 revenue of $70.0 million, up 31% YoY, with a gross margin of 79% and net income of $6.4 million. The partnership is expected to accelerate MNTN’s growth and create new revenue streams for both firms.
Management highlighted the strategic fit: Mike Laband, Group SVP of US Revenue at Magnite, said the collaboration will bring performance‑driven marketers into streaming at scale, while MNTN CEO Mark Douglas emphasized that live sports and events are the most powerful moments on TV and that the partnership will help advertisers achieve measurable results.
The partnership will also give Magnite access to MNTN’s growing SMB customer base, which saw a 31% YoY revenue increase in Q3 2025, and will allow Magnite to monetize its inventory with performance‑based pricing models that align with advertiser goals.
The deal is part of a broader industry shift toward live streaming, as streaming viewership surpasses linear TV. By combining MNTN’s attribution technology with Magnite’s publisher network, the partnership positions both companies to capture the growing demand for premium, real‑time advertising inventory.
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