Mobiquity Technologies, Inc. and Context Networks have announced a partnership that will integrate digital advertising capabilities across a nationwide ATM infrastructure, turning more than 120,000 machines into programmatic media assets. The move adds a new inventory layer to the companies’ casino‑focused media ecosystem and expands their reach into high‑traffic retail, hospitality, and gaming‑adjacent environments.
The strategic rationale behind the expansion is to increase network density within targeted markets and provide advertisers with consistent engagement opportunities inside and outside casino environments. By leveraging Mobiquity’s AI‑driven programmatic platform and Context Networks’ expertise in the gaming industry, the partnership creates a unified retail and gaming media network that can deliver cross‑environment retargeting and measurable analytics across defined DMAs.
The expansion is positioned as a key driver of recurring revenue growth for the joint platform. Operators can monetize ATMs without adding operational burden, while advertisers gain access to a new class of high‑frequency touchpoints. A related partnership announced on February 24 2026 between Genmega and Context Networks—integrating Context’s media platform into Genmega’s ATM Digital Display Toppers and upcoming NOVA ATMs—underscores the broader industry push to monetize ATM hardware through digital advertising.
Management emphasized the benefits of the integration. Dean Julia, CEO of Mobiquity, said, “Integrating ATM media into our broader ecosystem materially increases scale and strengthens our ability to deliver measurable reach across defined markets. This expansion enhances the value to advertisers seeking consistent engagement inside and outside the casino environment.” Matthew Olden, CEO of Context Networks, added, “This integration represents another step in building a unified retail and gaming media network. By extending our reach into high‑frequency ATM touchpoints, we create new monetization opportunities for operators while delivering expanded audience access for brands.” Wes Dunn, Chief Revenue Officer of Genmega, noted, “Operators are constantly looking for ways to improve route profitability without adding operational burden. Our integration with Context Networks gives our customers an immediate path to new revenue using hardware they already trust. Context's platform is built for scale, transparency, and real performance, which is exactly what ISOs and IADs require.” Matt Olden also highlighted the NOVA ATMs, saying, “NOVA represents a major shift in what ATM hardware can deliver. By embedding media directly into the device interface, retailers and operators gain an entirely new class of revenue that is automated, measurable, tax‑efficient, and built for the modern retail economy.”
Financial context for Mobiquity remains challenging. The company reported revenue of $2.09 million in 2024, a 142.47% increase from the prior year, but losses also rose. An Altman Z‑Score of –63.02 indicates a high risk of bankruptcy, and the company has been unprofitable with declining revenues over the past five years. No financial data for 2025 or 2026 have been disclosed, so the impact of the ATM integration on the companies’ bottom line is not yet quantifiable.
The ATM integration reflects a broader trend in the digital out‑of‑home (DOOH) advertising space, where previously untapped physical locations are being converted into media assets. In the competitive landscape, Context Networks faces players such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet, and Tinuiti, while Mobiquity’s AI‑driven programmatic platform positions it to capture cross‑channel advertising demand. The partnership signals a strategic pivot toward monetizing physical touchpoints and could reshape the casino and DOOH advertising ecosystem by creating a new, scalable revenue stream for operators and a richer audience reach for advertisers.
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