MEDIROM Healthcare Technologies Inc. entered into a Master Service Agreement with Tools for Humanity and World Foundation that became effective on February 2, 2026. Under the deal, World ID Orb iris‑scanning devices will be deployed at more than 150 MEDIROM Re.Ra.Ku relaxation salon locations across Japan, expanding the company’s digital identity footprint beyond its existing 150‑plus installations.
The partnership is expected to generate roughly $39 million in income before income taxes over the next two years if MEDIROM reaches its target of 3,000 nationwide locations. The projection is based on the current authentication performance, which has already surpassed 20,000 authentications, and assumes that the volume of authentications will scale proportionally as the device footprint expands. The projected income represents a significant portion of MEDIROM’s 2024 revenue of $52.7 million, a 22% increase from 2023, underscoring the potential impact of the new digital‑identity revenue stream.
MEDIROM’s 2024 financial results show a 22% rise in total revenue and a 20% increase in net income to $878,000, while total indebtedness grew to $11.9 million. The company’s revenue mix is dominated by its Relaxation Salon segment, which grew 23% year‑over‑year, and its Digital Preventative Healthcare segment. The World ID partnership adds a new, high‑margin digital‑identity service that complements the existing salon business and aligns with the company’s strategy to monetize its extensive salon footprint.
In January 2026, MEDIROM formed a special mission team to accelerate World ID adoption, and the February 2026 agreement follows a December 2025 expansion effort that already saw cumulative authentications exceed 20,000. The partnership is part of MEDIROM’s broader digital transformation plan to leverage its physical locations for new revenue streams and to position the company as a leader in “Proof of Human” technology.
The agreement positions MEDIROM to capture a growing market for digital identity verification, potentially diversifying its revenue base and enhancing profitability. If the company achieves the projected 3,000‑location target, the $39 million income would represent a substantial addition to its earnings and could accelerate the company’s transition toward a more technology‑centric business model.
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