Vail Resorts has announced that its My Epic Gear program will be rolled out to every rental outlet, with demo rentals beginning at 12 resorts in the 2026/27 winter season and a full rollout to all rentals scheduled for the 2027/28 season. CEO Rob Katz said, "Skiers and riders who use My Epic Gear appreciate choosing exactly what they want…" to emphasize the program’s focus on customer choice and convenience.
The expansion will allow guests to select specific ski or snowboard models through the My Epic app or online, and will include premium gear such as BOA® ski boots and Step‑On® snowboard boots and bindings. A new pick‑up and delivery system will let guests receive gear without in‑store fittings, cutting lines and wait times and streamlining the rental process.
This initiative is part of Vail’s broader digital transformation, which centers on the My Epic app. The My Epic Gear program was first introduced as a membership for the 2023‑24 season at select Colorado resorts, with a wider rollout planned for 2024‑25 across 12 North American resorts. The program has been praised for its personalized, seamless access to premium gear, and the current expansion represents a multi‑year effort to innovate the rental model and strengthen Vail’s competitive position in the ski‑resort market.
By extending the program to all rentals, Vail expects to boost rental revenue, improve operational efficiency, and enhance the overall guest experience. The streamlined process reduces friction points, shortens wait times, and eliminates the need for in‑store fittings, positioning Vail as a leader in technology‑driven ski‑resort services and potentially capturing a larger share of the rental market.
The rollout signals Vail’s commitment to continuous innovation and customer‑centric service, reinforcing its leadership in the ski‑resort industry and setting a new standard for rental experiences across North America.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.