The9 Limited’s Shanghai‑based subsidiary, Shanghai The9 Information Technology Co., Ltd., announced a definitive cooperation agreement with Chengdu Lumosi Network Technology Co., Ltd. to create an AI‑powered short drama and an AI‑assisted interactive movie game based on the licensed TVB classic drama "The Greed of Man." The partnership gives Shanghai The9 exclusive rights to develop and publish mobile games for the IP, while Chengdu Lumosi contributes its expertise in AI‑driven content prototyping and interactive entertainment technology.
The deal signals a strategic pivot for The9, which has long focused on mobile gaming and cryptocurrency mining. By leveraging a well‑known IP and generative AI video technologies, the company aims to shorten production cycles, reduce costs, and open a new revenue stream in the fast‑growing short‑form drama and interactive game markets. Analysts note that the interactive movie game sector is projected to grow at a CAGR of 8.8% to 15.1% over the next few years, positioning The9 to capture a share of this expanding niche.
Gary Gao, COO of The9, said the partnership reflects the company’s belief that generative AI is reshaping scripted drama production and narrative‑driven entertainment. He added that combining high‑quality licensed IP with AI‑native production workflows will enhance development efficiency and enable scalable new content formats worldwide. The move also aligns with The9’s broader strategy to diversify beyond gaming and mining into AI‑driven media and Web3 gaming platforms such as the9bit.
Chengdu Lumosi brings a track record of building AI‑powered content tools and interactive experiences. The company has previously developed AI‑assisted prototyping platforms for film and game studios, and has delivered interactive storytelling solutions for several regional broadcasters. Its technology will allow rapid iteration of scripts, character animation, and branching narrative paths, reducing the time from concept to market launch.
While specific financial projections for the new AI initiatives are not yet disclosed, the partnership is expected to generate incremental revenue and improve operating margins by cutting production overheads and accelerating time‑to‑market. The collaboration also positions The9 to evaluate additional high‑quality drama IPs for future AI‑driven projects, potentially expanding its content portfolio and strengthening its competitive position in the digital entertainment landscape.
The partnership marks a significant step in The9’s evolution from a traditional gaming and mining operator to a diversified AI‑enabled media company, underscoring its commitment to innovation and long‑term growth.
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