Nexxen today unveiled a full‑funnel performance suite that integrates AI‑driven optimization, measurement, and reporting tools into its demand‑side platform, allowing advertisers to view upper‑funnel exposure and lower‑funnel conversions in a single dashboard.
The suite leverages Nexxen’s exclusive Automatic Content Recognition (ACR) data and Discovery audience insights to deliver real‑time attribution and incrementality measurement across connected TV and other screens, enabling marketers to connect TV exposure with downstream actions that occur on other devices.
This launch is part of Nexxen’s broader AI and data‑centric strategy, following the 2025 introduction of its nexAI suite and the integration of generative AI into its Data Platform in May 2025. By expanding its end‑to‑end offering, Nexxen strengthens its competitive edge in the programmatic advertising market and positions the company to capture more value from advertisers seeking integrated performance analytics across multiple channels.
Kara Puccinelli, Chief Customer Officer, said, "Fragmentation has made performance measurement increasingly difficult… Full‑funnel performance in Nexxen DSP helps advertisers optimize while campaigns are in flight and measure real lift, ultimately connecting upper‑funnel impact to lower‑funnel outcomes." Justin Manus, Chief Technology Officer at Tinuiti, added, "Nexxen DSP's incrementality feature gives our clients the clearest understanding of their performance, so we can focus on spending on the audiences that drive outcomes."
Investors responded positively to Nexxen’s Q4 2025 earnings, reflecting confidence in the company’s strategic initiatives and improved trajectory, despite mixed quarterly results.
The suite addresses key industry challenges in performance measurement and efficiency, positioning Nexxen to capture more value from advertisers seeking integrated analytics across multiple channels. It signals a shift toward a stronger focus on the DSP and data platform, with increased investment in nexAI technologies.
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