Natural Grocers announced that it will open a new store in Rock Springs, Wyoming, in the spring of 2026. The new location will be housed in White Mountain Mall and will be the company’s third store in the state, following existing sites in Cheyenne and Casper.
The retailer currently operates 168 stores nationwide and is pursuing a disciplined expansion plan that targets markets aligned with its values‑based retail model. The Rock Springs opening is part of a broader strategy to grow the store count while maintaining a focus on quality, community engagement, and customer education.
Financially, Natural Grocers has delivered strong momentum in the first half of 2025, reporting a 9.0% increase in net sales to $335.8 million and a 64.6% rise in net income to $13.1 million. Comparable‑store sales grew 8.9% in Q2 2025, and the company forecast 6.5‑7.5% growth for the full year, underscoring the resilience of its business model amid broader consumer pullback.
The company’s private‑label portfolio now exceeds 900 items, and its Npower loyalty program drives 81% of net sales, reflecting deep customer engagement. Natural Grocers was named 2025 Retailer of the Year by Store Brands for its private‑label strategy, a key driver of its growth trajectory.
The Rock Springs store will host a community meet‑and‑greet event and will continue the retailer’s commitment to its Five Founding Principles—Nutrition Education, Quality, Affordable Pricing, Community, and Crew—by offering USDA‑certified organic produce, pasture‑raised dairy, and free‑range eggs in a smaller, shopper‑friendly format that emphasizes health‑conscious choices.
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