NICE announced a new contract with Bell Integration, a global IT services and consultancy, to deploy its CXone AI‑native platform across three sites and support up to 1,000 employees. The deal will modernize Bell’s service‑desk and business‑development operations by integrating AI solutions such as Copilot and Feedback Management into a single, AI‑enabled platform for voice, email, and live‑chat interactions.
The CXone platform is designed to provide omnichannel routing, workforce engagement management, interaction analytics, and real‑time agent assistance. By embedding Copilot and Feedback Management, Bell will gain a unified orchestration layer that streamlines workflows, improves agent productivity, and delivers a consistent customer experience across channels.
This contract reinforces NICE’s presence in the IT services market and demonstrates the scalability of its CXone platform for large enterprise deployments. It is expected to contribute to NICE’s cloud revenue growth, which rose 14% year‑over‑year in Q4 2025 and 12% in Q1 2025, and to strengthen the company’s competitive position against other CCaaS and AI‑point‑solution providers. In the same period, NICE’s AI ARR grew 66% YoY, and the CXone segment—accounting for roughly 75% of total revenue—experienced a 12% increase in cloud revenues.
Stuart McMinn, Chief Technology Officer of Bell Integration, said the partnership deepens Bell’s relationship with NICE and positions AI as a strategic pillar for its clients. He highlighted that the CXone platform offers immediate value and a clear roadmap for future advancements, embedding world‑class AI capabilities into a unified platform to improve service efficiency and advance Bell’s mission as an innovative IT solutions partner.
Darren Rushworth, President of NICE International, noted that Bell is simplifying and future‑proofing its customer operations by expanding its AI capabilities. He emphasized that with CXone, Bell can unify workflows, agents, and knowledge on a single AI‑ready platform, driving efficiency and laying the groundwork for an AI‑first customer experience. By embedding intelligence across every interaction, Bell is positioned to innovate faster and deliver the seamless, personalized service that defines the future of customer engagement.
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