NIQ Global Intelligence plc announced that it has joined Comscore’s Data Partner Network, a program that converts ID‑based datasets into scalable, privacy‑forward contextual audiences using Proximic’s AI predictive technology. The move expands NIQ’s portfolio of privacy‑centric audience solutions and allows the company to offer clients a broader suite of data‑driven marketing tools without relying on traditional cookie‑based tracking.
The partnership positions NIQ to capture the growing demand for privacy‑compliant audience segmentation, addressing the decline of third‑party cookies and the need for privacy‑first targeting. It also opens new revenue streams and strengthens NIQ’s competitive moat against survey‑based rivals by reinforcing its AI‑powered data platform as a comprehensive solution for marketers and retailers.
Comscore launched its AI‑powered Data Partner Network on September 3 2025, enabling third‑party data providers to convert ID‑based datasets into scalable privacy‑centric audiences. Proximic’s technology uses AI and machine learning to provide real‑time contextual assessments of media relevance and suitability, generating ID‑free audience segments that can be activated across programmatic platforms.
Josh Pisano, General Manager of Global Media at NIQ and MRI‑Simmons, said, “The new Data Partner Network enables the use of MRI‑Simmons and NIQ audience intelligence within privacy‑forward contextual environments supported by programmatic platforms—helping advertisers apply our trusted insights more effectively.” He added, “Our collaboration brings the power of our unique consumer insights together with Comscore’s media consumption data, helping advertisers reach the consumers they want in support of advertising performance and ROI.”
Jessica Trainor, Head of Partnerships at Proximic by Comscore, commented, “The future of advertising will be defined by marketers who embrace privacy‑first and AI‑enabled audience targeting innovations that deliver intelligence, scale, and performance without compromise. We’re thrilled to welcome NIQ and MRI‑Simmons to the Comscore Partner Network, strengthening our collective ability to help brands connect with the audiences that matter while upholding exceptional standards of consumer privacy.”
The announcement was well received by investors, reflecting confidence in NIQ’s ability to capitalize on privacy‑first advertising trends and expand its data monetization capabilities.
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