NextTrip announced a partnership with J. Bradley Hilton’s Hilton Advisory Group to develop premium wellness and longevity programs and package content‑to‑commerce itineraries through its JOURNY.tv and Five Star Alliance platforms.
The partnership leverages Hilton’s expertise in wellness and experiential travel and NextTrip’s media‑to‑commerce technology to reach Hilton’s audience. It is an advisory collaboration, not an acquisition or capital raise, and is intended to create a new revenue stream by combining Hilton’s brand recognition with NextTrip’s niche focus on group travel, travel agents, and media‑driven booking solutions.
The deal comes as NextTrip reports a dramatic 1,508% year‑over‑year increase in Q3 fiscal 2026 revenue to $1.2 million from $74,635 in the prior year period, while the company continues to face profitability challenges. Gross profit margins were roughly 19% as of March 6, 2026, but the company posted a negative gross margin of –141.58% in FY2025. In Q3 2025, NextTrip reported an EPS of –$0.37, missing analysts’ estimates of –$0.16 by 131.25%. The partnership is therefore a strategic move to strengthen revenue growth while addressing margin pressures.
Bill Kerby, CEO of NextTrip, said, “Brad brings a rare combination of legacy hospitality experience, modern luxury insight, and a forward‑looking view on wellness and experiential travel.” J. Bradley Hilton added, “NextTrip’s integration of media, technology, and travel commerce represents a compelling evolution in the industry. I look forward to supporting the development of premium, trust‑centered experiences that translate engagement into bookings and scalable growth.”
The wellness tourism market is a rapidly expanding segment, valued at over $1 trillion in 2024 and projected to exceed $2 trillion by 2030, with a CAGR of about 13.7%. By partnering with Hilton Advisory Group, NextTrip aims to capture a share of this high‑spending segment, potentially creating new high‑margin booking opportunities. However, the company’s ongoing cash flow issues and negative gross margin in FY2025 suggest that the partnership will need to deliver tangible revenue and margin improvements to offset existing financial headwinds.
Overall, the partnership represents a significant strategic pivot for NextTrip, positioning it to tap into a lucrative wellness travel market while addressing its profitability challenges. The collaboration is expected to enhance NextTrip’s competitive positioning and could unlock new high‑margin booking opportunities, but investors will likely monitor how quickly the partnership translates into measurable financial performance.
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