Nu Skin Enterprises Inc. reported fourth‑quarter 2025 revenue of $370.3 million, a 16.9% decline from $440.5 million in the same period last year. Earnings per share were $0.29, falling short of the consensus estimate of $0.30 by $0.01. The company’s own guidance range for the quarter was $0.25 to $0.35, so the results were within its forecast but missed analyst expectations.
Gross margin expanded to 70.7% from 62.7% in Q4 2024, while operating margin improved to 6.3% from a loss of –11.9% the prior year. Selling expense ratio fell to 35.5% from 37.1%, reflecting tighter cost control. The margin gains are largely attributable to a higher mix of high‑margin core Nu Skin business, which posted a 77.6% gross margin versus 67.5% in Q4 2024.
Revenue decline was driven by weaker performance in mature markets, while the core Nu Skin business remained resilient. Excluding Mavely revenue, the year‑over‑year decline was 10.4%, indicating that the impact of the Mavely transaction was a significant factor in the overall drop.
Management highlighted the deployment of more than 20,000 Prysm iO devices to sales leaders and the initiation of pre‑market activities in India. CEO Ryan S. Napierski said, “We are now placing Prysm iO intelligent wellness devices into the hands of sales leaders around the world ahead of our consumer launch in the second half of the year. More than 20,000 devices are already in the hands of our sales leaders generating more than 700,000 scans.” CFO James D. Thomas added, “We have also begun pre‑market activities in India, setting the operational foundation and infrastructure ahead of a full market opening anticipated in the back half of the year.”
For the full year 2026, Nu Skin reiterated revenue guidance of $1.35 billion to $1.50 billion and EPS guidance of $0.80 to $1.20. For the first quarter of 2026, the company projected revenue of $320 million to $340 million and EPS of $0.10 to $0.20. Thomas noted, “For the full year, we generated $1.49 billion in revenue, landing within our original guidance with a foreign currency headwind of approximately $13.4 million.” He also said, “We project first quarter revenue between $320 million and $340 million, factoring in an expected foreign currency headwind of approximately 1%.”
Investors reacted with mixed sentiment, weighing the company’s margin improvements and strategic initiatives against the revenue miss and cautious forward guidance.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.