Omnicom Group announced a new AI‑powered Agentic Operating Model solution that builds on its Omni platform and integrates with Adobe’s enterprise marketing and creative technology stack. The launch, unveiled at the Adobe Summit, targets global brands in retail, financial services, pharmaceuticals and automotive, and is designed to orchestrate strategy, creative development, planning, activation and measurement at enterprise scale.
The solution leverages 2.6 billion verified IDs from Acxiom Real ID, which are integrated with Adobe Real‑Time CDP to enhance audience activation and segmentation. Omnicom is also establishing a Center of Excellence to operationalize the platform and accelerate go‑to‑market efforts. The rollout is planned over 12 months across five core use cases, positioning the firm to deliver a single, governed platform that eliminates the fragmentation of point tools common in the industry.
By expanding its partnership with Adobe and adding this AI‑driven operating model, Omnicom aims to strengthen its position as a full‑service marketing and sales company. The move reflects a broader industry trend of embedding generative AI into marketing workflows to create more efficient, outcome‑based solutions. The new platform is expected to provide clients with a unified, managed experience that aligns with the growing demand for integrated, AI‑enabled marketing workflows.
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