Onity Group Inc. announced that its mortgage‑servicing subsidiary PHH Mortgage Corporation will be renamed Onity Mortgage Corporation, with the change taking effect on March 23, 2026. The announcement was made on March 9, 2026, and the rebranding is part of a broader effort to unify the company’s mortgage servicing and originations brands under a single, customer‑focused identity.
The rebrand will leverage the Onity logo and visual identity across the 1.4 million‑loan servicing portfolio and the more than 100 subservicing clients that the subsidiary serves. By aligning the subsidiary’s name with the parent company, Onity aims to create a consistent, technology‑enabled brand that signals its commitment to customer service and operational excellence.
Onity’s recent financial performance underscores the strategic timing of the rebrand. The company reported record net income and earnings per share for full‑year 2025, with revenue of $1.1 billion and an unpaid‑principal‑balance (UPB) of $328 billion. Originations grew 43% year‑over‑year to $43 billion, and the company expects servicing UPB growth of 5%–15% in 2026. The rebrand supports Onity’s goal of scaling its AI‑enabled servicing platform and expanding its originations capabilities while maintaining a top‑10 non‑bank mortgage servicer position.
Management highlighted the significance of the change. CEO Glen Messina said, "We are excited for this next phase of our rebranding effort, further expanding and strengthening the Onity brand across the mortgage industry." He added, "Onity, inspired by our mantra 'we're on it,' is a brand built around the customer with the promise of dependability, performance and support." Messina also noted, "The continuation of our Onity rebranding represents our multi‑year transformation to grow and expand our business. I am proud of how far we have come. Today we are a top 10 non‑bank mortgage servicer with a balanced and diversified business, servicing loans for 1.4 million consumers on behalf of more than 3,000 investors and over 100 subservicing clients. We have invested in people and technology to build an industry best‑in‑class servicing platform and broad originations capabilities."
The rebrand signals Onity’s commitment to a technology‑enabled, customer‑centric approach and aligns with its ongoing investments in AI and platform scaling. It follows the corporate name change from Ocwen to Onity in 2024 and coincides with the loss of Rithm Capital’s renewal, underscoring the need to diversify its client base and reinforce brand strength across the mortgage market.
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