Owlet, Inc. has introduced a new employer‑benefit program called "Owlet for Orgs," allowing companies to offer its FDA‑cleared infant monitoring devices to new and expecting parents as part of a workplace benefits package. The first partner in the program is VGM Group, a 100‑percent employee‑owned business services firm that already provides on‑site child care and health benefits to its workforce.
Under the partnership, VGM employees can receive Owlet’s Dream Sock or the bundled Dream Duo (sock plus Dream Sight camera) at no cost or a discounted rate. The devices are integrated into VGM’s benefits offering, giving parents real‑time monitoring of their infants and the ability to subscribe to Owlet360, the company’s recurring subscription service that delivers ongoing data and support.
VGM Group’s employee‑owned structure and its existing focus on supporting working parents make the partnership a natural fit. The company’s on‑site child care center and free health clinic complement Owlet’s medical‑grade technology, addressing the specific needs of new parents for peace of mind and reliable infant health monitoring while they remain engaged at work.
Owlet’s launch of the program is a strategic move to broaden its installed base and accelerate subscription adoption. By entering the corporate benefits channel, the company can generate recurring revenue through Owlet360 subscriptions, diversify its revenue streams beyond direct consumer sales, and strengthen its competitive moat in the infant‑monitoring market. The program also positions Owlet to capture a new customer segment that values medical‑grade infant monitoring as part of a comprehensive employee wellness package.
Owlet’s recent financial performance provides context for the program’s potential impact. In Q4 2025, the company reported revenue of $26.6 million, and full‑year 2025 revenue reached $105.7 million. While the Q4 gross margin fell year‑over‑year due to tariff impacts, the full‑year gross margin remained strong, and the company has been reducing its operating loss as it moves toward profitability.
Liz Teran, Chief Parent Officer at Owlet, said, "Owlet for Orgs gives companies a way to show up for their employees when it matters most, with more than just policy on paper. We're proud to launch this program, and we expect to expand our partners for this program in the months ahead." Sara Laures, VGM Group Chief People Officer, added, "Along with benefits like our on‑site child care center and free health clinic, Owlet for Orgs is another way we're investing in our people during one of life's most meaningful times. When new parents feel supported and confident in their baby's well-being, we believe it creates more peace of mind at home and enables them to stay engaged at work."
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