Penske Automotive Group (PAG) installed a battery‑buffered ultra‑fast charging station at its Porsche Centre Brighton dealership in Australia on April 9 2026, delivering 281 kW of charging power shortly after setup. The installation was carried out by ADS‑TEC Energy PLC in partnership with Australian firm Elanga, and the battery‑buffered design allows the charger to draw high power even where the local grid capacity is limited.
The battery‑buffered system represents a significant technical advance for PAG’s dealership network. By storing energy on site, the charger can provide ultra‑fast charging without requiring costly grid upgrades, a cost‑saving that is especially valuable in regions with constrained electrical infrastructure.
This installation is part of PAG’s broader electrification strategy, which included a $50 million investment in 2025 to install high‑speed chargers and EV diagnostic tools across its dealerships. The new charger strengthens PAG’s non‑automotive earnings base and offers value‑added services to fleet customers, positioning the company to capture the growing demand for electric commercial vehicles in Australia.
The charger enhances PAG’s ability to support its commercial truck and fleet leasing operations by enabling faster charging during vehicle handovers, service visits, and demonstrations. The battery‑buffered technology also reduces the need for grid upgrades, lowering capital expenditures and improving operational efficiency.
The installation aligns with PAG’s Energy Solutions business target of generating at least $1 B in revenue from Australia by 2030, underscoring the company’s commitment to electrification and its expansion into international markets. By adding this high‑power charging capability, PAG is better positioned to diversify its revenue streams and reduce reliance on the cyclical commercial freight market.
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