Patrick Industries, Inc. (NASDAQ: PATK) opened a new immersive digital design studio, "The Experience," at its Elkhart, Indiana headquarters on March 26 2026. The 50‑by‑14‑foot LED screen, featuring a 1.2‑mm pixel pitch, is paired with a virtual‑reality environment that lets customers view full‑scale RV, marine, powersports, and manufactured‑housing products in real time and adjust materials, colors, and layouts on the fly.
The studio’s launch follows a strong Q4 2025 earnings season in which Patrick reported net sales of $924 million, up 9% from the prior year, and operating income of $57 million, a 45% increase. Full‑year 2025 sales rose 6% to $4.0 billion. Segment data show that RV and manufactured‑housing revenue grew, while marine and powersports revenue declined, underscoring the company’s focus on its core, high‑margin markets.
"The Experience reflects our commitment to enhancing customer service, value, and our partnership through innovation and forward‑thinking excellence," said CEO Andy Nemeth. President Jeff Rodino added, "We recognize that our industries are evolving beyond traditional design methods and we have set out to create a smarter, more efficient and cost‑effective way to develop and design for today's customer." Since the studio’s launch in late November 2025, Patrick has hosted more than 30 demos, receiving positive feedback and reporting a reduction in the number of physical prototypes required.
The Digital Twin process, which scans physical materials to create accurate 3‑D replicas that behave like their real‑world counterparts, is expected to accelerate product development and reduce prototype costs. By enabling real‑time collaboration with OEM partners, the studio strengthens Patrick’s full‑solutions model and positions the company to capture higher content per unit.
Analysts had a consensus estimate of $0.74 EPS for Patrick’s Q4 2025 earnings, which the company surpassed with $0.84. The studio launch is part of a broader strategy to maintain a competitive edge in the RV, marine, powersports, and manufactured‑housing sectors, reinforcing Patrick’s commitment to innovation and customer partnership.
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