PulteGroup’s active‑adult brand, Del Webb, broke ground on two new resort‑style communities in the Columbus, Ohio area on February 6 2026. The first, Del Webb Maygrass in Plain City, will feature 711 homes on more than 353 acres and a 16,000‑square‑foot clubhouse. The second, Del Webb Explore at Northstar in Sunbury, will offer 570 homes on 256 acres and a 14,500‑square‑foot clubhouse. Both developments will provide single‑story floorplans ranging from 1,500 to 3,500 square feet and a full suite of resort‑style amenities, including clubhouses, pools, fitness centers and outdoor recreation spaces, with openings slated for spring 2026.
Del Webb’s expansion into the Midwest marks a strategic shift for PulteGroup, which has historically concentrated its active‑adult portfolio in Sunbelt markets. By bringing world‑class amenities to Columbus, the company taps a growing 55‑plus demographic that has traditionally relocated to warmer climates for resort‑style living. The move also diversifies PulteGroup’s geographic exposure and positions the brand to capture a larger share of the high‑margin active‑adult segment, which has been a key driver of the company’s profitability.
PulteGroup’s recent financial results underscore the strategic fit of this expansion. In Q4 2025, the company reported net income of $502 million, or $2.56 per share, down from $913 million ($4.43 per share) in Q4 2024, while full‑year 2025 net income reached $2.2 billion ($11.12 per share). Revenue fell 5 % year‑over‑year to $4.5 billion, and gross margin contracted to 24.7 % from 27.5 % the prior year, largely due to higher incentives and land impairment charges. Despite these headwinds, the active‑adult segment continued to outperform, with a 14 % year‑over‑year increase in sign‑ups in Q4 2025. Management has guided for full‑year 2026 closings of 28,500 to 29,000 homes and gross margins of 24.5 % to 25.0 %, signaling confidence that the high‑margin active‑adult business will offset weaker performance in the entry‑level segment.
CEO Ryan Marshall highlighted the segment’s contribution to profitability, noting that “Del Webb communities routinely deliver our highest gross margins.” Division President Jim Macerio added that the Columbus projects “bring world‑class amenities and a vibrant lifestyle to the Midwest, allowing buyers to stay close to family, friends and the communities they love.” These comments illustrate how the new communities are expected to reinforce PulteGroup’s focus on high‑margin, build‑to‑order active‑adult developments and support the company’s broader strategy of scaling profitable growth.
The expansion is expected to accelerate PulteGroup’s overall closings and margin profile in 2026. By adding two large, high‑margin communities in a new market, the company can leverage its established brand equity while diversifying geographic risk. The move also signals to investors that PulteGroup is actively investing in segments that have proven resilient, even as broader housing demand faces cost pressures. The announcement aligns with the company’s guidance for steady closings and stable margins, reinforcing confidence in its long‑term growth trajectory.
PulteGroup plans to open both Del Webb Maygrass and Del Webb Explore at Northstar in spring 2026, marking a significant milestone in the company’s expansion strategy and its commitment to delivering resort‑style living to a broader audience.
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