Pinterest announced the launch of its connected‑TV advertising capability on April 27, 2026, leveraging its partnership with tvScientific. The new capability lets advertisers extend Pinterest’s performance‑driven ad platform to consumers’ home TV sets, adding a new channel to Pinterest’s advertising mix.
The launch follows Pinterest’s February 2026 acquisition of tvScientific, a performance‑based TV buying and attribution platform. The acquisition was valued at roughly $300 million and was intended to bring tvScientific’s self‑serve platform and measurement tools into Pinterest’s ad stack.
The strategic rationale is to capture the rapidly expanding CTV market, which reached $32.45 billion in U.S. ad spend in 2025 and is projected to exceed $45 billion by 2028. By combining Pinterest’s high‑intent audience signals with tvScientific’s performance‑oriented TV platform, Pinterest can offer advertisers a cross‑screen solution that delivers measurable outcomes.
Management highlighted the unique value of Pinterest’s signals. "The real opportunity for advertisers is turning consumer intent into action, and Pinterest's signals are unique because they reflect what people are planning, not just what they've already done," said Jason Fairchild, CEO of tvScientific by Pinterest. "Every month, there are more than 80 billion monthly searches on Pinterest and by bringing those signals into tvScientific, advertisers can run more precise CTV campaigns and optimize toward the business outcomes that matter most."
Pinterest’s Chief Business Officer Lee Brown emphasized the platform’s reach. "Pinterest brings a distinct opportunity, with more than 600 million monthly active users and growing," said Lee Brown. "Because of how users search and shop on the platform, we can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest."
Bill Ready, Pinterest’s CEO, underscored the importance of performance across screens. "People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels," said Bill Ready.
The launch aligns with Pinterest’s broader AI and performance advertising strategy, which has already driven a 27% lift in outcomes per $100 in spend in early tests. This expansion is expected to contribute to Pinterest’s projected 2026 ad revenue of $4.67 billion.
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