Planet 13 Holdings Inc. introduced its Planet 13 Rewards loyalty program on February 2 2026. The program offers a three‑tier structure—Insider, Prestige, and VIP—where members earn up to six points per dollar spent, with automatic upgrades based on annual spend. Points can be redeemed like cash at checkout, with a conversion rate of 500 points for $5 off, and there are no limits on redemption.
The new rewards system is fully integrated with Planet 13’s mobile app and in‑store point‑of‑sale systems, allowing customers to track points, view tier status, and access promotions directly from their phone. Members receive a free birthday item and can earn points on every purchase, encouraging repeat visits and higher basket sizes across the company’s Nevada, Illinois, and Florida locations.
Planet 13’s launch of Planet 13 Rewards is part of a broader strategy to drive profitability through operational efficiency and customer retention. The initiative follows a July 2025 loyalty program that included a price‑match guarantee and a 50% discount for members spending $100 or more. By offering higher point‑earning rates and cash‑like redemption, the new program aims to increase average transaction value, reduce churn, and mitigate the price compression and competitive pressures that have weighed on the company’s margins in recent quarters.
Florida operations have faced challenges related to flower quality, but the company has been working to win back customers and is expected to bring a new BHO laboratory online by the end of 2025. Rolling out the loyalty program across all locations, including Florida, supports these recovery efforts and positions Planet 13 to regain market share in a highly competitive state market.
Co‑CEO Larry Scheffler emphasized the program’s simplicity, saying, “We designed Planet 13 Rewards to be straightforward and genuinely rewarding. There are no complicated rules. You earn points, you spend them like cash. The more you shop with us, the faster those rewards add up.”
In the broader U.S. cannabis retail landscape, loyalty programs are a key differentiator. Planet 13’s high point‑earning rates and cash‑like redemption give it a competitive edge over peers, helping to attract and retain customers in a market where brand loyalty can drive long‑term profitability.
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