Philip Morris International (PMI) has announced a new partnership with Ferrari Hypersail, a program that applies Ferrari’s engineering and racing heritage to the development of a 30‑meter full‑foiling ocean‑racing monohull. The vessel will be powered entirely by renewable energy and will be built through an open‑innovation model that brings together experts in aerodynamics, naval architecture and high‑performance systems.
The partnership is part of PMI’s broader strategy to transition toward smoke‑free products and to demonstrate its commitment to science‑backed innovation. PMI’s long‑standing relationship with Ferrari dates back to 1973, and the new collaboration builds on that history while offering PMI a platform to showcase its brand and technology in a high‑profile, high‑performance arena.
PMI’s most recent financial results, for the fourth quarter of 2025, showed an adjusted diluted earnings per share of $1.70 and revenue of $10.36 billion, a 6.8 % year‑over‑year increase. For the first quarter of 2026, PMI is guiding adjusted EPS of $1.80 to $1.85 and full‑year EPS of $8.38 to $8.53, reflecting confidence in continued growth of its smoke‑free portfolio.
Effective January 2026, PMI has reorganized into three operating segments: International Smoke‑Free, International Combustibles, and U.S. The new partnership aligns with the International Smoke‑Free segment, which is the primary driver of PMI’s future growth.
Group CEO Jacek Olczak said, "Ferrari's pursuit of record‑breaking performance at sea mirrors PMI's own journey of change and innovation - bold, forward‑looking, and driven by the conviction that technology, coupled with human ingenuity, can help tackle long‑standing challenges. This moment is more than an announcement. It is a continuation of a journey that began more than 50 years ago, charting a new course defined by shared ambition, bold challenges, and a belief that progress matters." Ferrari CEO Benedetto Vigna added, "With Hypersail, a platform for testing and validation under extreme conditions, we are embracing a scientific approach to redefine the limits of what’s possible."
The Hypersail program will feature a new visual identity for PMI on the vessel, marking the first external appearance of the company’s updated iconography. By positioning PMI on a cutting‑edge, renewable‑powered racing platform, the partnership signals the company’s intent to explore cross‑industry applications of its technology and to reinforce its "progress matters" ethos while expanding brand exposure beyond the tobacco industry.
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